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Why is Sitecore popular?
The sitecore experience(XP) platform is a powerful, robust & scalable content management system. Content marketers use Sitecore XP’s editing & digital marketing capabilities to create exciting websites.

These exciting features make Sitecore extremely popular:

1. The Experience Editor: It is the most commonly used editing tool. This sitecore feature has a What You see is What You Get (WYSIWYG) feature that makes creating & editing pages simple.
   The benefits of using the Experience editor is one can easily create, personalize & test content, edit text & images in real time using the WYSIWYG feature.
2. Versioning: It allows users to create different versions of the content. There are two types of versioning:
   Language Versions: User can create a specific version of the page and populate content with a language of his choice.
   Numbered Versions: Items in the same language are versioned.
   Version 1: Original Content 'Joys of Rain’ Version 2: Content is changed by user ‘Joys of Snowfall’ Version 3: Content is changed by user ‘Joys of Sunshine’
3. Sitecore Personalisation: It is the process of delivering the right content, to the right people at the right time. Users can assign rules to deliver an enriched user experience. There are 18 different conditions with their own set of rules that can be assigned to personalization.
4. A/B and Multivariate testing: One can easily configure A/B testing for testing two or more variants of the page & use multivariate testing to test multiple combinations of page elements at once.
5. Marketing Automation: It is super easy to nurture website visitors using marketing automation tools. Automated marketing campaigns ensure actions triggered by visitors get real time automated responses.
6. Email Experience Manager: Sitecore email experience manager helps
   • In automated email campaigns
   • construct an email from a designed template
   • Personalize email communications
   • Monitor recipient email activity
7. Forms: It is an advanced Sitecore feature. With forms one can
   
   • Create simple and complex forms, including multi-step forms
   • Assign save actions like ‘Send an Email’ when the visitor clicks ‘Submit’
   • See how visitors interact with the form
8. Cortex: Sitecore Cortex uses AI & Machine learning to drive marketing outcomes & digital strategy. With Cortex one can
   • Gain greater insights about user behavior
   • Enhance visitor engagement
   • Detect new customer segments
   • Increase sales potential
   • Process data in real time quickly

SiteCore Vs Wordpress Comparison
Both Sitecore and Wordpress are popular content management systems. Their features & functionality suit different types of business with differing goals and needs. We have outlined the major difference between the two CMS: